noo FX: Innovation Consulting

Innovation consulting

seriously playful

Innovation is serious business, best approached in a playful manner. Why? Because when you keep it light and experience fun you access your right brain. As your innovation consultants, we'll create this context to inspire you to think differently, and achieve success.

Our focus is your customers. With your team, we will immerse ourselves and co-create with your consumer to address the opportunity. In the process, we'll capture insights and ideas you can use to develop breakthrough products, marketing and communications ideas.

Take your launch to the next level with noo F/X. An innovation consulting agency that works with customer-centric companies, we're poised to provide you with differentiated, high-scoring concepts that are grounded in the voice of the customer. If new ideas are what you need, contact us.

Noo FX: Innovation Consulting


Business Innovation - Consulting and Concept Development Services. noo F/X offers a suite of business innovation consulting services, from idea generation to concept evaluation and socialization, and all that is required in between.

Noo FX: Innovation Consulting


noo F/X  Innovation Consulting Team - Leadership






Research Associate


Technology Manager


Project Manager


Research Associate

noo view™ consumers

Our noo view™ consumers combine creativity with the ability to work productively with your team so you can think of them as your co-creation partners. They are a diverse group of men and women with a mix of ages, from Millennials to Baby Boomers. We have panels based in the New York and Minneapolis Metro areas, as well as an online panel.

Noo FX: Innovation Consulting


We have been privileged to have made an innovation difference for a diverse set of companies across different industries, including many unique strategic marketing and communications challenges, even marketing “wars.”

In our prior positions, we conducted over 800 innovation sessions servicing:


30+ companies, including:

  • Amgen
  • Astra Zeneca
  • Bayer
  • Glaxo Smith Kline
  • Pfizer


40+ companies, including:

  • Colgate-Palmolive
  • Cargill
  • Johnson & Johnson
  • Blistex
  • SC Johnson


60+ companies, including:

  • ConAgra
  • General Mills
  • Kraft
  • Pepsi
  • Quaker


20+ companies, including:

  • American Express
  • Bank of America
  • Chase
  • CitiCorp
  • GE Consumer Finance


20+ companies, including:

  • Dairy Queen
  • McDonald's
  • Starbucks
  • Toys R US
  • Yum! Brands


10+ companies, including:

  • AOL
  • AT&T
  • Nextel

Noo FX: Innovation Consulting

About noo F/X

Innovation is a serious responsibility that is best approached in a playful way.

This playfulness is part of who we are and how we get it done. noo F/X  is an innovation agency. Our focus is idea generation and concept development. We’ve trained a select, diverse group of creative, articulate, and playful thinkers, our noo view™ consumers, who work with your team to co-create ideas. Our document gooroos and online idea-capture software ensure all ideas are recorded accurately and efficiently. Research-ready concept exhibits are crafted by our writers and graphic artists.

How do we do it?

  • Asking thought-provoking questions.
  • Anchoring the innovation to insights.
  • Artfully designing at the start and nimbly flexing throughout.
  • Bringing out the best of participants, individually and collectively.
  • Skillfully leading your team across all phases of the process: from discovery to the articulation of ideas.

Take your launch to the next level with noo F/X.  An innovation consulting agency that works with customer-centric companies, we're poised to provide you with differentiated, high-scoring concepts that are grounded in the voice of the consumer. If new ideas are what you need, contact us.

Creative Locations

We play in a variety of spaces, from a traditional focus group room to an art gallery or an urban apartment. We believe it is important to find the right space that sets the ambiance you want, in the location you need.


We work in fun venues from coast to coast.


We conduct projects globally, working with our local partners in Europe, Latin America, South America, and Asia. Yes, we have a lot of frequent flier points.


If you like being offsite, but need to stay close to your office, we’ll find a space nearby that will offer a convenient change of environment.


Hey, your team is already there. Just try to get that room with a view. We’re always delighted to be your guest.


We conduct online-only and hybrid online/in-person projects. Sometimes the best place to go is nowhere.

Noo FX: Innovation Consulting

noo News

Get Seriously Playful

May 2016

“Playology is about waking up your senses, infusing our organs of seeing, hearing, smelling, touching, tasting – and the higher cognitive senses as well, with the spirit of play. Play ignites creativity and spontaneity. Playing together leads to trust and cooperation.” – Ellie Katz, the world’s first playologist. It’s one thing to talk about accessing… Read more »

Co-creation with Physicians

June 2015

A Win-Win-Win We do a lot of idea generation with physicians. Having trained hundreds of physicians in over 20 medical specialties on creative problem-solving, we appreciate not just their willingness, but also their pleasure, in participating in a creative effort. Their insights and experience have been invaluable in many challenging innovation projects from positioning and new products, to… Read more »

Biographies Inspire

March 2014

Biographies inspire me. They also give me a better understanding about insights. For me, it’s not necessarily about their contributions to the world, but how these people think, what they feel, and how they behave during the best of times and through personal adversity. Take Stephen Hawking. Hawking made us rethink the fundamental formation and… Read more »

Noo FX: Innovation Consulting


We'd be delighted to noodle with you.
We'll make it intellectually playful and productive.

Nancy Francis


office: 763.951.3160
mobile: 763.232.1424
fax: 763.519.1262

Steve Xenakis


office: 973.998.5488
mobile: 973.919.1296
fax: 763.519.1262

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